LONDON - Global marketing agency, Metia Group and Oracle Corporation have been awarded a B2 2017 award by the Business Marketing Association.
The award for multi-channel lead generation among C-level audiences, recognizes the Meet the Disruptors campaign created by Metia Group for Oracle’s Financial Services group.
Meet the Disruptors created an immediate impact among senior decision makers from banks and financial institutions who were invited to attend a one day workshop style event to spend time face-to-face with young people drawn from Gen Y, the demographic that threatens disruption to the status quo in financial services.
The bespoke event attracted senior bank executives from the C-suite who listened to independent thought leaders, heard the stories and views of a hand-picked panel of young people, and then participated in discussion and debate.
The Metia content team captured Ideas and opinions at the event which were subsequently packaged within a variety of formats for use in additional demand generation activities. All aspects of the campaign were relentlessly measured and demonstrated substantial return on investment.
“This is a great example of creativity, original thinking and a willingness to take risks,” said Andrew Martin, Chief Executive, Metia Group. “Our creative team deserve all the kudos. Senior execs in banks are notoriously conservative but we were confident the threat of disruption would get them engaged, and so it proved, to huge success.”
The Business Marketing Association’s B2 Awards recognize the top performing Business-to-Business marketers, large or small. Last year over 230 marketing firms submitted nearly 700 entries for evaluation.
The Business Marketing Association, is a division of the Association of National Advertisers (ANA) which provides leadership that advances marketing excellence and shapes the future of the industry. Founded in 1910, the ANA’s membership includes nearly 700 companies with 10,000 brands that collectively spend over $250 billion in marketing and advertising. The ANA advances the interests of marketers and promotes and protects the well-being of the marketing community.