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B2B marketing trends for 2018
Understand the trends driving B2B marketing in 2018, and get strategic guidance on how to act.
The Seven Drivers of Customer Reference Program Performance
Highlights and key learnings from the Metia Group Customer Reference Program Performance Study - December 2017.
New Truths for Brands Study 2017
A behavioral blueprint to enable brands to build trust among contemporary consumers.
Improve the customer journey and increase audience insight through visual language
A guide for marketing strategists, market insights professionals, and social media experts
The B2B marketer’s quick guide to measuring social media marketing
Learn how to build a comprehensive reporting strategy to demonstrate ROI for your social media marketing.
Be a content marketing rockstar
Use data to create content that delivers clear business results.
Creating a data-driven content blueprint to drive resonance
Learn how to achieve data-driven content resonance with these content blueprints and examples from B2B and B2C.
Understanding the language of loyalty
Learn how customers want to be recognized. Read this research study featuring Virgin, Disney, Adobe, and American Express.
Six essential B2B marketing trends for 2017
Understand the trends driving B2B marketing in 2017, and get practical guidance on how to act.
The B2B marketer’s quick guide to social media advertising
Social media advertising has become an integral part of the B2B marketing mix. Learn how B2B businesses can harness it to add value to their bottom line.
Metia Healthcare IT Marketing Tips
Metia has teams that specialize in healthcare IT marketing. To help you go to market effectively, we have collected nine things that every healthcare technology marketer should know.
9 Salesforce Marketing Cloud Tips
We work with Salesforce Marketing Cloud for clients every day, helping them to engage customers around the world. We’ve gathered nine of our best “getting started” tips in this How to Guide.
Developer Relations Study 2015
This must-read report explores the developer profile, developer program must-haves, and best practices in developer relations.
Metia Marketing Trends 2015
We interviewed Metia’s team of experts to identify key trends in customer engagement that will impact marketers around the globe in 2015.
Fintech Marketing Report 2014
Metia and Finextra Research have partnered to release the 2014 Fintech Marketing Report, which reveals the key trends and challenges faced by marketers in the fast growing fintech sector.