Singapore - The Intellectual Property Office of Singapore (IPOS), a statutory board under the Ministry of Law, has named Metia Group, a global B2B marketing agency, as their digital marketing agency of record.
Metia has been tasked to provide an integrated digital communications strategy for IPOS to establish its digital presence in engaging their target audience. Duties also include sustained content creation, community management, and media planning activities.
Following a stringent pitch selection for this tender, Metia was chosen for its customized social media methodology and proven track record of delivering positive results.
“With intellectual property’s (IP) role in the global economy becoming more significant, we are thrilled to play a part in the championing of creativity and innovation strategies to help Singapore build a vibrant and robust IP-enabled ecosystem,” said Sean Donovan, Regional Director, APJ, Metia.
“Intellectual property is the fuel for our innovation-driven economy, and Metia has a clear understanding of our unique position as an IP office and innovation agency in shaping the future of Singapore. We are excited to partner Metia to bring our narrative to life with engaging content that will tip the scale,” said William Lim, Director, Media & Communications, IPOS.
Metia Group is known for its content marketing and community-building expertise in the public sector both within Singapore and through its UK and US offices. Metia’s ability to identify, understand and engage diverse citizen audiences is highly valuable for public-sector and community initiatives.
Metia’s notable public-sector clients in Singapore include the National Environment Agency, the Building and Construction Authority of Singapore, and the Government Technology Agency of Singapore.