SEATTLE - Metia Group, a global B2B marketing agency, announced that it has won a gold award at the Loyalty360 Engagement & Experience conference in Denver, Colorado.
Metia and client Penn State University were jointly honored with a gold award for “Business Transformation,” and a bronze award for “Innovation and Experience Design.”
The Loyalty360 awards program was established to highlight brand leaders who are utilizing new technologies, techniques, or frameworks to execute a customer experience strategy to measurably impact the customer experience.
During the conference, Rose Cameron, Director of Innovation for Penn State and Metia’s Insights and Analytics team delivered, “Hanging in the Virtual Quad,” a presentation featuring Metia’s innovative customer journey methodology that is helping to drive alumni loyalty at the university.
Read about Metia's work for Penn State here.
Loyalty360 is an unbiased, market-driven, voice-of-the-customer–focused clearing house and think tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them.
About Penn State
The Pennsylvania State University is a public, land-grant, research-intensive university with campuses and facilities throughout Pennsylvania. Founded in 1855, the university has a threefold mission of teaching, research, and public service. Its instructional mission includes undergraduate, graduate, professional, and continuing education offered through resident instruction and online delivery.