06 March 2012
With an ever growing range of devices connecting to the internet and a variety of screen sizes and form factors (e.g. mobile, tablet, netbook laptop and desktop) there’s more pressure than ever to create websites that work well and look great no matter what device they’re being viewed on.
In the past most websites have been developed based on fixed layouts, and while a common screen width of 1024px has been considered a relatively safe size to use for websites, it doesn’t work well on small mobile screens and can lead to sites looking a little lost on larger desktop screens. The traditional method for dealing with this has been to create two separate properties, where one experience is optimised for mobile and the other for desktop - however this means that two websites have to be maintained, increasing the cost of development and maintenance. It also ignores the multitude of devices that now sit between mobile and the desktop – for example the iPad.
Responsive design, on the other hand, is an approach that web designers and developers take to adapt the layout of a site to enable small and large screen devices to share the same code base and content without the need of separate website properties. Through responsive design you only need to develop one codebase for all of your users, no matter what device they use.
When implementing a responsive design designers and developers use a number of techniques:
By combining these elements it’s now possible to deliver optimised experiences for end users without multiple web properties and within a single codebase.
Want to see a great example of responsive design in action? Load http://bostonglobe.com/ on a desktop browser then start shrinking the size of your browser window to replicate viewing the site on a smaller device - you’ll see the site adapt as the browser window gets smaller. Alternatively just load the site on your mobile or tablet device to see how it adapts!