Integrated program supports reputation building and lead generation
Financial software vendor, Misys wanted to signal its dynamic business transformation to both customers and the broader marketplace.
With a fresh brand in place, Misys needed to communicate its vision for a new generation of cloud-based solutions, and to express its brand values through multiple customer touch points, within an extended sales process.
Metia Group supports Misys through a range of its customer lifecycle marketing activities, these include:
- Establishing awareness and preference by building Misys’ reputation through engaging key influencers via media and analyst relations programs.
- Delivering an excellent customer experience through developing Misys’ new web presence, which is the first critical touch point for any prospect seeking to find or research a solution online.
- Creating product specific campaigns that are delivered indirectly through industry media channels, and directly via Misys’ global sales teams through CRM and marketing automation platforms.
- Developing sales tools and ROI calculators to help the Misys sales team accelerate purchase decisions.
Metia was selected to build the new web presence through which Misys could express its new vision and also engage its core customer audiences. With a broad range of solutions aimed at every segment of financial services, clear and simple navigation was a priority for the new Misys site.
Deep understanding of customer audiences in financial services
“We enjoy working with Metia because of their unique mix of digital marketing expertise, technical implementation capabilities and a deep understanding of our customer audiences and industry segments,” said Nicola Hamilton, Senior Director Communications, Misys.
“It’s unusual to find an agency that is so comfortable going deep into an industry as complex as financial services technology. As a result, their creative ideas are spot on, their digital solutions are aligned to our audiences’ maturity, and the content they create is always tuned to current industry issues and jargon for authenticity.”