Attraqt powers exceptional shopping experiences for the world's best retail brands. Fast growing and dynamic, the business sought a brand to match its aspirations and a marketing platform designed for growth.
The product of a merger between two established industry leaders, Attraqt approached Metia to advise on brand strategy and build a marketing presence to power their future business growth.
Using research-based insight, a new brand architecture was developed which retained the value of Attraqt’s reputation and hard-earned SEO authority, while also injecting a new sparkle into the visual elements of the brand.
Metia designed and developed a new web marketing platform to express Attraqt’s proposition, using language and imagery that resonates with retail merchandisers. The customer experience of the site was designed to provide clear user journeys to prospects.
Featuring corporate, French, German and Australian sites, Attraqt’s marketing teams now have the tools they need to easily manage content, quickly create new demand generation campaigns and fuel revenue growth.
Metia re-vitalized the Attraqt brand and developed a new web platform that successfully expresses our vision, providing an engine for demand generation and revenue growth.
Chief Executive Officer, Attraqt