Metia Named Winner of the Microsoft Preferred Supplier Program (MPSP) Excellence Award for Brand Value; One of five suppliers worldwide recognized by Microsoft
SEATTLE - Metia Group, a global B2B marketing agency, has been named by Microsoft as its top Global supplier for delivering Excellence in Brand Value in the Microsoft Preferred Supplier Program (MPSP).
This recognition is based on their work with the Microsoft Business Hub program. The MPSP Excellence Awards recognize superior performance, exemplary service and innovation by its suppliers in six categories—Brand Value, Cost Management, Innovation, Market Agility, Reduced Risk, and Supplier of the Year.
The Microsoft Business Hub program includes a socially-integrated website that provides users with a personalized online experience, integrated with a demand generation campaign that targeted a variety of strategically identified business sectors.
Metia provided a complete digital marketing solution for the program, including overall strategy, program management, content creation, content strategy, editing, design, UX, email marketing, web development, application development, customer journey planning, and analytics.
“Metia is flexible, creative, and technically adept across multiple platforms,” said Jennifer Post, Microsoft’s senior marketing manager for SMB&D in the U.S. “I really value Metia for always delivering on time and on budget, and for their ability to play a strategic consultative role versus a straight production role in our projects.”
Metia was recognized for its work on the Microsoft Business Hub in the Brand Value category, outperforming five other finalists, including Aditi, ARC China, Buzzbee and Wipro. The project received superior marks for customer satisfaction and engagement, as well as improved perceptions of the Microsoft brand.
“Helping clients connect with their customers in meaningful ways is what Metia strives for every day, and we’re both humbled and motivated by this recognition for Brand Value by Microsoft,” said Andrew Martin, president of Metia Inc. “The Business Hub project not only generated over 100,000 leads for Microsoft in the last 12 months, it is an outstanding example of collaboration between Metia and our clients. Microsoft is a fantastic client to Metia, and we look forward to continuing to add value to our relationship.”
About the 2013 MSRP Excellence Award
Six category winners were chosen out of 170 global nominees by an extensive panel of Microsoft employees based on excellence in quality, value, service, and innovation. Winners were announced during the 11th Annual MPSP Global Summit on Microsoft’s main corporate campus in Redmond, Washington on May 30th.