AUSTIN – Metia Group, a global marketing agency, announced that Liz High, Vice President, Insight & Strategy, has been chosen to speak at the Kony Accelerate 2019 conference being held in Austin, TX, September 4-5, 2019.
Liz joins digital banking industry thought leaders and experts in low-code application development, including Forrester Research VP, Principal Analyst John Rymer; the Owner and CEO of the Digital Banking Report Jim Marous; and J.D. Power & Associates Practice Lead for Global Financial Services Bob Nehaus.
In her presentation – Think like a brand, not a bank – Liz will explain the importance of brand strategy in the digital banking landscape, illustrating how banks can use audience-based insight to inform the design and creation of compelling customer experiences, building long term relationships of mutual value to establish loyalty and advocacy.
Liz will present alongside Allison Netzer, SVP, Strategy & Marketing, Kony DBX. Together they will draw upon examples of learning and best practices drawn from projects undertaken for shared customers among leading banks and financial institutions.
Kony Accelerate 2019 is a premier global customer conference focused on helping banks successfully transform their organizations through digital innovation. The event provides a unique opportunity to gain insight into new trends and technologies in low-code and digital banking.