LONDON – Metia Group, a global marketing agency has announced that Misia Tramp, Vice President of Customer Experience Strategy & Insight, will be presenting at Marketing Technology Expo (MTEX) during the 'powered by Digital Doughnut' sessions. The conference is be held at the ExCel Exhibition Centre in London on 21-22, March, 2018.
MTEX is part of B2B Marketing Expo and expects 15,000 attendees. Speakers and panelists attending come from some of the biggest brands, including Microsoft, LinkedIn, Salesforce, Google, IBM, Fujitsu, Hubspot, Ricoh, and Cision.
Misia’s presentation “Social Truth – Understanding the key attributes that drive the customer experience”, will explore how B2B marketing professionals can uncover the truth of what customers say to what they really mean. She will reveal how linguistic and visual data is changing the future of research to deliver deeper engagement and lifetime customer value.
Misia commented, “I am looking forward to sharing the innovative technology and marketing techniques we use to reveal the key attributes that drive the customer experience and ensure a 360-degree view of audiences.”
Registration for the free event is open now.