Seattle - Metia Group, a global marketing agency, announced that Misia Tramp, Vice President of Customer Experience Strategy & Insight, has been selected to be a featured speaker for the Senior Care Sales & Marketing Summit (SMASH), taking place October 1–3 in Chicago, IL.
More than 300 organizations attend SMASH, including senior executives who are on the frontlines of determining the future of seniors’ needs and wants and are responsible for creating messaging that resonates. Senior care generates $439 billion annually, is growing at over 6 percent a year, employs about 7 million people who work at more than 60,000 locations nationwide as well as at the homes of millions of seniors. According to the Census Bureau, the number of U.S. residents over age 65 will increase to 98.2 million by 2050.
So, what does the future hold for senior care? It’s an important step in both a senior’s life and the life of their family. Facing increasingly complex health issues, the B2C marketing for this industry needs to be very sophisticated and on the seniors’ housing side is very much like a B2B sale process, with high consideration purchases, many stakeholders, and the essential need to deliver deeper engagement.
Misia’s presentation “Leveraging data insights to create engagement that delivers clear business results," will explore how data insights can help drive innovation across all aspects of the customer journey and discuss the obstacles facing today’s caregivers and the consequent economic impacts.
In addition to drawing on Metia's expertise in designing, building, and sustaining outstanding customer experiences for many of the world's leading businesses, Misia will talk about the importance of the 3 C’s: customer, content, and context. She will also share insights and anecdotes from new research into senior care audiences and the themes and topics that matter most to them. If you would like to learn more about this new research, contact Metia Group.
Registration for SMASH is open now. Metia clients receive $600 off by entering the discount code MET600 on the registration page.