SEATTLE – Metia Group, a global marketing agency, announced that Misia Tramp, Vice President, Customer Experience Strategy and Insight, was selected to be a featured speaker at Brandwatch's Now You Know(NYK) conference. NYK is a two-day event being held in Denver, CO, May 8–9 at The Curtis Hotel.
The event attracts many of the world's biggest companies and brands to learn about innovations in social intelligence, social listening, and analytics. Speakers and panelists attending come from some of the biggest brands and agencies, including Dell, Bank of America, AOL, Toys R Us, Walmart, and Oxford University.
Misia’s presentation on “Social truths: Revealing what truly matters to customers” will be Monday, May 8 at 9:30 a.m. She’ll provide insight on how to use unstructured data to ensure a 360-degree view of your target audience and the key attributes that drive the customer experience.
Misia commented: “I am excited to share our insights and methodology on how linguistic and visual data are changing the future of research to deliver deeper engagement and lifetime customer value.”
Additionally, on the second day of the conference, Misia will be guiding discussions for a NYK roundtable on “Using social for CMI.” The session is currently sold out but you can join the waiting list here.
Brandwatch is the world’s leading social intelligence company. Brandwatch Analytics and Vizia products fuel smarter decision making around the world.
The Brandwatch Analytics platform gathers millions of online conversations every day and provides users with the tools to analyze them, empowering the world’s most admired brands and agencies to make insightful, data-driven business decisions. Vizia distributes visually engaging insights to the physical places where the action happens.
The Brandwatch platform, ranked highest in customer satisfaction by G2Crowd in the Winter 2016 social media monitoring report, is used by over 1,200 brands and agencies, including Cisco, Whirlpool, British Airways, Sony Music, and Dell. Brandwatch continues on its impressive business trajectory, having been recently named a global leader in enterprise social listening platforms by the latest reports from several independent research firms. Increasing its worldwide presence, the company has offices around the world including Brighton, New York, San Francisco, Berlin, and Singapore.