SEATTLE - Metia Group, a global B2B marketing agency, announced its client, Penn State University, has been shortlisted for two Loyalty360 award finalist categories - in Experience & Design and Business Transformation - for customer experience projects.
The recognition highlights the value of Metia's Insight & Analytics methodology and the techniques used to help businesses better understand their customer's behaviours.
Metia Group’s Insights and Analytics executives - Misia Tramp, VP of CX Strategy & Insights, and Liz High, VP of CX Insight & Delivery - will join Rose Cameron, Director of Innovation at Penn State University, to present the projects to many of the world’s biggest companies and brands at the Loyalty360 Engagement & Experience Expo on December 5-7 in Denver, CO. The winners will be announced during the event.
Commenting on the projects Rose Cameron said: “The journey mapping undertaken by Metia connected me with the priorities of our online students. The personas we built have become a key decision-making tool, and I now have a clear pathway to evolving our online learning experience. We have created a vision and mission to secure lifelong commitment from students who may never walk through our quad but most definitely will continue to pass through our digital doors.”
Read about Metia's work for Penn State here.
Loyalty360 is an unbiased, market-driven, voice-of-the-customer–focused clearinghouse and think tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them.
About Penn State
The Pennsylvania State University is a public, land-grant, research-intensive university with campuses and facilities throughout Pennsylvania. Founded in 1855, the university has a threefold mission of teaching, research, and public service. Its instructional mission includes undergraduate, graduate, professional, and continuing education offered through resident instruction and online delivery.