Two good places to find the answer to that question:
- B2B Marketing published the aptly titled report, Prepare Yourself for the Future of Demand Generation. Pete Morgan our head of Demand contributed. Its free to download here, but you’ll need to provide an email address.
- If you liked the report version, then get along to the live experience: B2B Marketing Ignite on July 9th. Pete is delivering a presentation at the conference on the tactics around optimizing campaign ROI. Find out more here.
Of course, if you prefer the more personalized approach, get in touch and we’ll wheel out Pete and some of our other subject matters experts to discuss what’s happening in the world of demand generation. We’d be interested in your perspective.