The digital campfire: Identifying engaging stories to create authentic connections

Interview with Liz High: The largest content event in the world, Tina Fey, and the New Truths for Brands

The revenue-driven marketer: The path to performing as a profit center

Video: The transformation of the customer journey from ‘selling things’ to ‘creating ‘experiences’

Understanding the seven drivers of customer reference program performance

The data opportunity: 4 essential steps for B2B marketers

A picture is worth a thousand words (and some good insights too)

Building a culture of growth through testing and optimization: 3 tips for B2B marketers

B2B marketing’s move from last-click attribution will drive huge investments in mobile

The B2B marketer’s quick guide to measuring social media marketing

Personas aren’t personalization but they can be your first step toward it

“Producing content is much like giving birth,” discuss...

Ghost spam and how to block it: what every marketer needs to know

Load time is killing your B2B campaigns: here's how to fix it

A data-driven lunch and learn for Microsoft executives

Customer Journey Mapping in the online world: hanging in the Penn State Virtual Quad