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The data opportunity: 4 essential steps for B2B marketers
A picture is worth a thousand words (and some good insights too)
Building a culture of growth through testing and optimization: 3 tips for B2B marketers
B2B marketing’s move from last-click attribution will drive huge investments in mobile
The B2B marketer’s quick guide to measuring social media marketing
Personas aren’t personalization but they can be your first step toward it
“Producing content is much like giving birth,” discuss...
Ghost spam and how to block it: what every marketer needs to know
Load time is killing your B2B campaigns: here's how to fix it
A data-driven lunch and learn for Microsoft executives
Customer Journey Mapping in the online world: hanging in the Penn State Virtual Quad
Learn how to build data-driven marketing strategies at Metia breakfast briefing in Kirkland, WA
How will the changing face of customer loyalty affect your marketing?
Why predictive analytics and microtargeting is a game-changer for marketers
Six tips for improving the effectiveness of your campaigns (without access to advanced data)