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The British Chambers of Commerce

The British Chambers of Commerce
Customer journey mapping gives a great experience to business users.

Connecting with thousands of small businesses

The mission of the British Chambers of Commerce (BCC) is to help UK business export and trade successfully. As part of a new initiative, the BCC wanted to build a web site to inform UK businesses about essential information, tools and resources available to help them to export.

The site – called Export Britain – is particularly aimed at the small and medium sized businesses which form the engine room of the UK economy.

The brief brought together Metia’s development, IA, content and search teams to create a solution for the BCC. With so many great resources available, planning the user journey was key. The notion of an ‘export journey’ was created to help guide site visitors depending upon their stage of consideration, preparation and commitment.

Today the site helps connect thousands of exporters with their local UK Chamber of Commerce, and its counterparts in marketplaces around the world. If you need a friendly local guide to exporting, the site can connect you to almost every country of the world.

The British Chambers of Commerce helps

92,000

UK businesses to succeed in global markets.

"We have a responsibility to both highlight the potential of international trade to the UK's businesses, and to point them towards the export services delivered by the Chamber network. Export Britain is optimised to do just that, and we've enjoyed working with Metia to create a new website that supports these important objectives."

David Riches, Commercial Director, British Chambers of Commerce