Social Media metrics - ROI or engagement? Olga Spaic | 16 Sep 2011, 12:23 AM Tags: Social, Digital, Metia Seattle, Data analytics, Marketing reporting, Customer Relationship Marketing, Social Media Analytics, Social Media I came across an interesting article today from eMarketer entitled: “As Social Spending Rises, Which Metrics Are CMOs Focusing On?“&nbs... Comments: 0
Google + makes tracking content sharing easier Caroline Thomas | 15 Sep 2011, 12:13 AM Tags: Metia Seattle, Customer Advocacy, Customer reference programs, Social Media Analytics, Social Media By Liz Kohler Google + offers new ways for you to see how users shared content on your site via social actions such as Google +1 button or... Comments: 0
Report Shows Email and Search Remain Strong John Porcaro | 16 Aug 2011, 08:16 PM Tags: Social, Customer engagement, Content, Social Media Analytics, Customer Marketing, Metia Seattle, Social Media, Customer Relationship Marketing, Content Strategy, Social Media Audit, Research & intelligence, Metia Group, Web Email and Search remain the cornerstone of online activity. Pew Research just released the results of a survey of Internet users that shows... Comments: 0
The Facebook to Company Value Index John Porcaro | 13 May 2011, 09:05 PM Tags: Social, Social Media Analytics, Metia Seattle, Social Media, Social Media Audit, Metia Group, Web So, how many of the Top 20 are only in the Top 20 because of their marketing muscle and already-devoted fans? Ferrero Rocher and Nutella ... Comments: 0
Osama crashes the Royal Wedding Peter Morgan | 3 May 2011, 03:04 PM Tags: Metia London, Social, Metia Group, Social Media, Social Media Analytics Two big world events over the weekend, and two enormous spikes in Twitter conversations. Check the graph below that compares mentions of... Comments: 0