The power of storytelling in B2B marketing Deborah Hanamura | 16 May 2013, 07:28 PM All purchasing decisions are motivated by a combination of rational and emotional triggers. For consumers, the emotional triggers may outweigh the rational ones (which explains a lot of sports cars on the road.) For B2B buyers, however, the rational triggers hold much more importance. Comments: 0
Where's the SXSW buzz? Deborah Hanamura | 20 Mar 2013, 06:44 PM The SXSWi conference has grown steadily for 20 years due in large-part to its buzz factor. This year is different -- the buzz factor is notably lacking. And the recurring theme of hallway conversations is the lack of buzz -- no cornerstone brand, launch, technology, or story this year. How can this year’s event, which has drawn record attendance, lack the buzz factor? Comments: 0
The Raging Social Advertising Debate Deborah Hanamura | 25 May 2012, 10:07 PM Social Advertising: The debate that’s raging in my head Did you happen to notice the flood of press about Facebook’s advertising platform last week?... Comments: 0
The Metia Digital Marketing Report is Here! Deborah Hanamura | 11 Apr 2012, 04:41 PM This must-read report delivers the low down on every major discipline that digital marketers needs to pay attention to right now. Topics include mobile, content, UX, creative, social media, engagement, and more... Comments: 0
4-Star Average Ratings for Metia's AmazonFresh Apps on iPhone and Windows Phone Deborah Hanamura | 9 Apr 2012, 11:57 PM Between the Windows Phone Marketplace and the Apple iTunes Store, there are over 570,000 apps for users to choose from. Highly rated apps are... Comments: 0