Social Media metrics - ROI or engagement? Olga Spaic | 16 Sep 2011, 12:23 AM Tags: Social, Digital, Metia Seattle, Data analytics, Marketing reporting, Customer Relationship Marketing, Social Media Analytics, Social Media I came across an interesting article today from eMarketer entitled: “As Social Spending Rises, Which Metrics Are CMOs Focusing On?“&nbs... Comments: 0
Metrics for Marketers: Conversion rate Olga Spaic | 25 May 2011, 11:57 PM Tags: Digital, Metia Seattle, Data analytics, Marketing reporting, Customer engagement, Effectiveness I find myself often answering questions with other questions. For example, say a client asks: - What’s our conversion rate? - Wher... Comments: 0
SMB Seattle: Using SMS in Mobile Marketing John Porcaro | 18 May 2011, 07:13 PM Tags: Social, Digital, Customer engagement, Customer Marketing, Marketing reporting, Metia Seattle, Social Media, Customer Relationship Marketing, Metia Group, Mobile Mobile marketing can be complicated. You're dealing with an ever-changing format, and customers can be reluctant to opt into a marketing... Comments: 0
Metrics for Marketers: Bounce Rate Olga Spaic | 26 Apr 2011, 05:43 AM Tags: Digital, Metia Seattle, Data analytics, Marketing reporting, Customer engagement, Effectiveness In my day-to-day conversations with marketers, I’m often asked about the perfect metric or KPI for measuring marketing effectiveness. ... Comments: 0
A Marketer’s Guide to Optimizing Facebook John Porcaro | 15 Apr 2011, 09:10 PM Tags: Social, Customer engagement, Content, Marketing reporting, Metia Seattle, Social Media, Content Strategy, Social media relations, Web It’s a dream come true. Facebook Pages gives every marketer a brand new destination for customers! There are no hosting fees, no setup... Comments: 0