Shh! I have a secret about when to send your email… Sharon Jennings | 2 Apr 2013, 02:07 PM Tags: Metia London, email marketing, eDM, Email, Deliverability, timing, best time to send, when to send 2 o’clock on a Tuesday afternoon. Now let me paint you a picture… At 2 o’clock on Tuesday afternoon, email marketers everywhere hover to press send.... Comments: 0
Opt-In Lists Good, Purchased Lists Bad. Sharon Jennings | 12 Feb 2013, 03:42 PM Tags: Metia London, email marketing, eDM, Email, Spam, Opt-In, Lists, Purchased Lists, Blacklist In George Orwell’s Animal Farm the Pigs repeat a similar statement for most of the story, but by the end they have gotten so power-hungry they forget... Comments: 0
Prove yourself wrong with A/B testing. Sharon Jennings | 28 Jan 2013, 05:04 PM Tags: Metia London, email marketing, eDM, email, AB Testing, A/B testing, Split testing We did some A/B testing on the Metia Newsletter this month. For anyone who doesn’t know how this works, you take a small percentage of your list... Comments: 0
How important are Spam trigger words? Not very. Sharon Jennings | 21 Jan 2013, 03:57 PM Tags: Metia London, email marketing, eDM, Email, Spam, Deliverability, Junk, Spam Trigger Words, Engagement For years we’ve talked about Spam trigger words, avoiding them like the plague. Not putting ‘Free’ or ‘Win’ into the subject line. Not writing things... Comments: 0
Email subject lines: To sell or not to sell, that is the question Jeanette Lewing | 7 Jan 2013, 10:11 AM Tags: London, Metia London, email marketing, eDM, Email Unfortunately, there is no single solution or magic formula when it comes to email subject lines; what works for one campaign might not work for... Comments: 0