Imagine this: 128 predictions for 2013 Deborah Hanamura | 31 Jan 2013, 05:26 PM In October 2012, the Metia team began conducting a series of cross-functional meetings and teamstorming sessions to envision what marketing is going to look like in 2013. The sessions lasted through December, and were collected in the 2013 Marketing Trends Report. Comments: 0
Maximizing Customer Loyalty Means (Strategically) Letting Go Deborah Hanamura | 12 Nov 2012, 08:12 PM In its simplest form, customer loyalty is earned by exceeding customer expectations. A loyal customer advocate is priceless, and companies are investing a great deal of resources into getting more of them. Customers have an amplified voice via social channels, which can be wildly successful (Bonnaroo’s wristbands) or disastrous (United Breaks Guitars, anyone?). How do you turn loyal customers into advocates without resorting to bribery or a hard sell? You need to develop a customer experience strategy. Comments: 0
Content: The Next Level Caroline Thomas | 25 Apr 2012, 12:00 AM Tags: Metia Seattle, Customer engagement, Content services, Customer Advocacy, Customer reference programs Meet Tirzah Dondanville, one of my longtime customer advocacy colleagues, who has been doing some amazing work with her client, K2 Software, to bring the customer success story to life in a visual manner. Comments: 0
Only 33 days to the Customer Reference Community Event Caroline Thomas | 11 Apr 2012, 06:24 PM Tags: Metia Seattle, Customer engagement, Customer Advocacy, Customer reference programs Metia is excited to sponsor the first-ever International Customer Reference Community Event May 14–16 in Cambridge, MA. The event will unite... Comments: 0
References: By the numbers Caroline Thomas | 30 Mar 2012, 07:14 PM Tags: Metia Seattle, Customer engagement, Customer Advocacy, Customer reference programs As Customer Reference Program experts, we keep our finger on the pulse of the industry and the key insights into creating and delivering innovative... Comments: 0