10 Advocacy mistakes to avoid in 2013 Deborah Hanamura | 25 Apr 2013, 10:12 PM Building an army of customer advocates who sing the praises of your brand is the marketing holy grail. The market is changing, and your strategies must change with it. Avoid these ten mistakes, and you’ll be on the right track. Comments: 0
Maximizing Customer Loyalty Means (Strategically) Letting Go Deborah Hanamura | 12 Nov 2012, 08:12 PM In its simplest form, customer loyalty is earned by exceeding customer expectations. A loyal customer advocate is priceless, and companies are investing a great deal of resources into getting more of them. Customers have an amplified voice via social channels, which can be wildly successful (Bonnaroo’s wristbands) or disastrous (United Breaks Guitars, anyone?). How do you turn loyal customers into advocates without resorting to bribery or a hard sell? You need to develop a customer experience strategy. Comments: 0
Website Falling Short? Get Testy! Chong Chang | 8 Dec 2011, 11:44 PM Tags: digital, Content, Metia Seattle, Metia Group, Customer engagement, Content Strategy, Web, Effectiveness, Enterprise Does this sound familiar? You’ve done all the right things—you’ve invested in user testing; you’ve developed your website... Comments: 0
Blog Jam John Porcaro | 1 Dec 2011, 05:39 PM Tags: digital, Content, Metia Seattle, Metia Group, Customer engagement, Content Strategy, Social, Social Media Metia Seattle's Deborah Hanamura writes this article, offering tips to overcome a Blog Jam. It’s been nearly twenty years since blogs first... Comments: 0
Setting up Google Analytics Chong Chang | 8 Nov 2011, 04:37 PM Tags: digital, Metia Seattle, Metia Group, Customer engagement, Partner & Developer, Data analytics, Web, Effectiveness, Experience, Enterprise You don’t need a crystal ball to understand how your customers are interacting with your brand. First you need data, and second you need to... Comments: 0