How Can Marketers Make Sense of Big Data? Olga Spaic | 21 Feb 2013, 10:26 PM Tags: analytics, ROI, big data Rarely has a business term caused as much excitement and confusion as the buzz-worthy big data . Big data promises to deliver great insights... Comments: 0
Customer Loyalty Programs-Punch cards are dead. Long live big data. Deborah Hanamura | 12 Nov 2012, 05:26 PM Customers today expect most brands to have a loyalty program that is easy to use, highly socialized, and easy to track. Further, customers don’t simply want discounts – they want discounts that are personal to them. The first wave came when brands figured out how to personalize with simple data variables like name and address. Now customers expect promotions to be customized based on past purchasing behavior, income, and brand affinity. Comments: 2
Customer-Centricity and Big Data: Marketing Basics Still Apply Olga Spaic | 29 Jun 2012, 10:25 PM Tags: big data, behavioral segmentation Customer-Centricity and Big Data: Marketing Basics Still Apply Comments: 0