Prove yourself wrong with A/B testing. Sharon Jennings | 28 Jan 2013, 05:04 PM Tags: Metia London, email marketing, eDM, email, AB Testing, A/B testing, Split testing We did some A/B testing on the Metia Newsletter this month. For anyone who doesn’t know how this works, you take a small percentage of your list... Comments: 0
Maximize ROI with Testing Olga Spaic | 31 May 2012, 02:32 PM Tags: A/B testing, Measurement, Multivariate testing, ROI A/B/n and multivariate testing can help you minimize risk and optimize value of your marketing investments Comments: 0
A/B Testing - How much is enough? Chong Chang | 9 Jan 2012, 09:48 PM Tags: A/B testing This post is a follow up to last month’s post about AB testing. Now that you have decided to take the important step and initiate some testing for... Comments: 0