Benchmarking Your Marketing Performance Olga Spaic | 8 Mar 2013, 08:33 PM Tags: analytics, Data analytics, benchmark, bounce rate, email marketing How do you find industry benchmarks for your website and email campaign performance? Comments: 0
Mind Your Data: Google Updates its Privacy Policy Olga Spaic | 2 Feb 2012, 08:03 PM Tags: Data analytics, Google, analytics, privacy Concise and transparent privacy policies are a must for companies doing business online. Google's new privacy policy is just one example of how to make seemingly complex concepts clear. However, Internet users still need to take the extra step of understanding what data is being collected about them and how they can maintain their privacy. Comments: 2
Setting up Google Analytics Chong Chang | 8 Nov 2011, 04:37 PM Tags: digital, Metia Seattle, Metia Group, Customer engagement, Partner & Developer, Data analytics, Web, Effectiveness, Experience, Enterprise You don’t need a crystal ball to understand how your customers are interacting with your brand. First you need data, and second you need to... Comments: 0
Consumer Preference, Analytics, and Bean Counting John Porcaro | 3 Nov 2011, 10:46 PM Tags: Metia Seattle, Customer Relationship Marketing, Life, Data analytics We recently learned that our current coffee provider isn’t going to service our area going forward. Despite the pleas of everyone to... Comments: 0
Social Media metrics - ROI or engagement? Olga Spaic | 16 Sep 2011, 12:23 AM Tags: Social, Digital, Metia Seattle, Data analytics, Marketing reporting, Customer Relationship Marketing, Social Media Analytics, Social Media I came across an interesting article today from eMarketer entitled: “As Social Spending Rises, Which Metrics Are CMOs Focusing On?“&nbs... Comments: 0