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ID Manager - Functional overview

ID manager is a marketing operations management software platform that automates marketing communication processes, increasing a brand’s capacity to deliver effective campaigns. Users today are benefiting from more efficient, cost effective, higher quality, brand consistent, and creative marketing delivered with ID Manager.

ID Manager has six key applications that work separately or together allowing a phased implementation as required. In addition within the overall management of the system is a single marketing IT infrastructure to support the marketer. This infrastructure provides key performance indicator management, activity management (user action and alerts), collaboration and approvals.

The ID manager applications are:

Planning and budgeting

Schedule and cost all projects
Establishment, approval, management and review of the marketing investment plan

Creative Development

Development and establishment of the brand proposition and centrally provided marketing assets
Brand Identity
Master creative
Creative versioning
Agency management

Asset Management

Manage all brand assets and their usage more effectively
Brand manual
Style guidelines

Campaign Management

Developing, implementing and tracking of all marketing campaigns and activities
Campaign development including planning, processes and teams, status and budget tracking
Campaign themes including creative templates, adaption for media, production file management, printing on the fly and online proofing

Production Management

Efficient procurement of all required goods & services
Supplier management, compliance and performance
Contract tracking
Purchasing and fulfillment including e-catalogues, quotation/invoice standards
Evaluation

Performance Management

Validating the relationship between marketing investment and marketing performance
Validating the relationship between marketing investment and marketing performance