Customer Advocacy

We have a unique experience in building bespoke Customer Advocacy solutions, and also in providing our own Customer Advocacy application, Enterprise Resource Manager. These solutions support all stages of the referencing lifecycle.

The benefits of these solutions are to:

• Simplify the production and management of Customer Evidence across diverse products, divisions and geographies
• Facilitate easy search capabilities to help sales and marketing personnel find the reference that meets their need
• Provide transparency to managers on the evidence pipeline in production
• Support the activities of Early Adopter Programs to ensure beta program customers are available to participate at product launch
• Automate the centralized publication of evidence, in different file formats, to multiple internal and external locations
• Automate online legal approvals and archiving
• Capture all engagements with each individual customer reference in order to effectively manage and protect that relationship
• Integrate with existing CRM solutions to track the use of references in sales opportunities and provide closed loop ROI analysis
• Provide metrics and analysis to senior management on usage of evidence by customer, by type, by internal or external audience

Why automate Customer Advocacy or Referencing processes?

The latest research from Bain & Company and the London School of Economics strongly endorses the view that businesses which can turn their customers into advocates will outperform their peers in terms of revenue growth and profitability.

Turning customers into advocates requires a programmatic and structured approach to managing and improving the entire life cycle of customer experience. This type of improvement program may touch upon multiple customer touch points and the processes and system which support them.

Once your customers have been converted to extol the virtues of your products and services, the smartest organizations will then seek to amplify this word of mouth endorsement. In B2B markets this means running programs to leverage the potential value of those advocates, incorporating them into different marketing and sales activities.

Metia's Enterprise Reference Manager (ERM) application provides a ready made solution to the challenge of operating advanced Customer Advocacy - or Customer Reference - programs.