Metia has an internal team of content editors and web producers
who manage, refresh and sustain the content required within each
web site, community program or individual campaign activity.
Content strategies are also determined in advance with each
client program. This process ensures that any content subsequently
generated is optimized for natural search characteristics against
the client's objectives. We also advise on authenticity, style and
tone of content.
All our content editors are experienced writers with backgrounds
in journalism, as well as business and social media. As well as
originating content, they also act as curators, consolidating
content from multiple sources and positioning it in the context of
the client's community.