Metia continually optimizes the performance of the experiences
and programs we create and maintain by applying enterprise
analytics software to build a deep understanding of how each
digital marketing solution performs. Using this data, we recommend
ways to improve performance, measure effectiveness and increase the
accountability of marketing investments.
Common analytics and business intelligence tools used include
Omniture, WebTrends and Google Analytics.
Services include:
- Web analytics strategy
- Technology implementation
- AB and multi-variate testing
- Campaign optimization.