In this era of Big Data, it’s more important than ever to know how your marketing campaigns are performing, and just as important to know what you can do to make them perform even better and achieve maximum ROI and ROMI.
Our work doesn’t end when we launch a website, application, or marketing campaign. Metia continually optimizes performance by applying enterprise analytics software to build a deep understanding of how each digital marketing solution performs. Using this data, we recommend ways to improve performance, measure effectiveness and increase the accountability of marketing investments.
Common analytics and business intelligence tools used include Omniture, WebTrends and Google Analytics.
- Web analytics strategy
- Website optimization
- Technology implementation
- AB and multi-variant testing
- Campaign optimization
Are you ready to get the most out of your optimized digital marketing campaigns? Contact us to learn more!