Rich Blackwell

Rich Blackwell

From creativity to usability, and everything in-between

Adobe DPS apps

Adobe = Apps

Rich Blackwell  |  24 Apr 2014, 06:35 PM
Times have changed, and marketers are subsidizing print runs with some sort of digital delivery solution. At first they were creating PDFs and...
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Google, Nest, and George Jetson?

Rich Blackwell  |  1 Feb 2014, 01:55 AM
Like a lot of people, I immediately saw the potential downside of inviting Google into my home. Will they show me ads for coats when I turn my Nest...
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Customer Loyalty Thumbnail Image

Customer loyalty is all about the journey

Rich Blackwell  |  18 Jun 2013, 09:14 PM
Customer journeys have evolved in the last several years, particularly because of the impact of social media and technology. A well-mapped customer journey can be one of your best tools when examining the stages and touch points where your customers will engage with your brand.
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