Olga Spaic |
8 Mar 2013, 08:33 PM
How do you find industry benchmarks for your website and email campaign performance?
Olga Spaic |
2 Feb 2012, 08:03 PM
Concise and transparent privacy policies are a must for companies doing business online. Google's new privacy policy is just one example of how to make seemingly complex concepts clear. However, Internet users still need to take the extra step of understanding what data is being collected about them and how they can maintain their privacy.
Olga Spaic |
16 Sep 2011, 12:23 AM
I came across an interesting article today from eMarketer entitled: “As Social Spending Rises, Which Metrics Are CMOs Focusing On?“&nbs...
Olga Spaic |
25 May 2011, 11:57 PM
I find myself often answering questions with other questions. For example, say a client asks: - What’s our conversion rate? - Wher...
Olga Spaic |
26 Apr 2011, 05:43 AM
In my day-to-day conversations with marketers, I’m often asked about the perfect metric or KPI for measuring marketing effectiveness. ...