Mind Your Data: Google Updates its Privacy Policy Olga Spaic | 2 Feb 2012, 08:03 PM Tags: Data analytics, Google, analytics, privacy Concise and transparent privacy policies are a must for companies doing business online. Google's new privacy policy is just one example of how to make seemingly complex concepts clear. However, Internet users still need to take the extra step of understanding what data is being collected about them and how they can maintain their privacy. Comments: 2
Social Media metrics - ROI or engagement? Olga Spaic | 16 Sep 2011, 12:23 AM Tags: Social, Digital, Metia Seattle, Data analytics, Marketing reporting, Customer Relationship Marketing, Social Media Analytics, Social Media I came across an interesting article today from eMarketer entitled: “As Social Spending Rises, Which Metrics Are CMOs Focusing On?“&nbs... Comments: 0
Metrics for Marketers: Conversion rate Olga Spaic | 25 May 2011, 11:57 PM Tags: Digital, Metia Seattle, Data analytics, Marketing reporting, Customer engagement, Effectiveness I find myself often answering questions with other questions. For example, say a client asks: - What’s our conversion rate? - Wher... Comments: 0
Metrics for Marketers: Bounce Rate Olga Spaic | 26 Apr 2011, 05:43 AM Tags: Digital, Metia Seattle, Data analytics, Marketing reporting, Customer engagement, Effectiveness In my day-to-day conversations with marketers, I’m often asked about the perfect metric or KPI for measuring marketing effectiveness. ... Comments: 0
Not all Data Aggregation is Bad: Consumers Benefit from Real Estate Market Analyses Olga Spaic | 25 Feb 2011, 12:40 AM Tags: Digital, Metia Seattle, Data analytics, User experience, Mobile Being a bit geeky about data, I was intrigued by the headline a few weeks on Mashable.com: Who Owns Your Data? The conclusion of the article... Comments: 4