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Deborah Hanamura

Musings on Marketing

Nurses Now

Working in the public sector? Start by saying Thank You

Deborah Hanamura  |  3 Jun 2015, 08:43 PM
Because of nurses’ important, patient-facing role, Microsoft in Health and Intel partnered to recognize the role nurses play in IT decision-making with a campaign called Nurses Now, which launched during Nurses Week. Nurses Week is a national week-long event that kicked off on May 6th, and the Nurses Now campaign created awareness around how developments in eHealth and mHealth impact nurses and their work.
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SharePoint 2013 SEO

SEO in SharePoint 2013

Deborah Hanamura  |  3 Jun 2015, 03:30 PM
We’re finding an increasing number of marketers are choosing SharePoint 2013 as the CMS for their public-facing website. While SharePoint is often considered the top choice for intranets, its rise as a CMS for external websites is a testament to the advances that have been made in templating, ease of use, and the ability to customize experiences with out-of-the-box toolsets.
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Pipeline tips

Five lead generation tips for time strapped marketers

Deborah Hanamura  |  1 May 2015, 05:03 PM
The success of a lead generation campaign is best measured by the quantity, quality, and cost of the leads. If you, like many marketers need to give your sales engine some gas, these techniques could be what you are looking for. As ever, you may find yourself choosing between Good, Fast, and Cheap – when it comes to lead generation, you usually will get what you pay for.
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