Deborah Hanamura

Musings on Marketing


Viva Las Content

Deborah Hanamura  |  9 Apr 2015, 09:14 PM
Last week, I had the opportunity to travel to the peaceful, relaxing meadows of Las Vegas to attend Modern Marketing Experience and The Markie Awards. I won’t discuss the infamous performance of James Franco as the keynote speaker since it is all over social media already, but I do want to share a few things that I took away from the event for content marketers.
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SXSW badge

Keeping Austin interactive

Deborah Hanamura  |  26 Mar 2015, 09:45 PM
We may not have been presenting at SXSWi, but these are the types of questions we answer every day for our clients. It was a reminder that there are certain universal truths in the field of social media and content marketing. With a little help from our friends and presenters from this year’s event, here are a few quick tips that can help.
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Marketing to SMBs

Marketing to small businesses

Deborah Hanamura  |  25 Mar 2015, 10:09 PM
Before you start marketing to small businesses, you must first make sure you understand them. Small and midsize businesses face challenges that are significantly different from those of big brands. Here are a few things that every big-brand marketer should know about small-business decision makers.
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