Deborah Hanamura

Musings on Marketing

Pipeline tips

Five lead generation tips for time strapped marketers

Deborah Hanamura  |  1 May 2015, 05:03 PM
The success of a lead generation campaign is best measured by the quantity, quality, and cost of the leads. If you, like many marketers need to give your sales engine some gas, these techniques could be what you are looking for. As ever, you may find yourself choosing between Good, Fast, and Cheap – when it comes to lead generation, you usually will get what you pay for.
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Viva Las Content

Deborah Hanamura  |  9 Apr 2015, 09:14 PM
Last week, I had the opportunity to travel to the peaceful, relaxing meadows of Las Vegas to attend Modern Marketing Experience and The Markie Awards. I won’t discuss the infamous performance of James Franco as the keynote speaker since it is all over social media already, but I do want to share a few things that I took away from the event for content marketers.
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SXSW badge

Keeping Austin interactive

Deborah Hanamura  |  26 Mar 2015, 09:45 PM
We may not have been presenting at SXSWi, but these are the types of questions we answer every day for our clients. It was a reminder that there are certain universal truths in the field of social media and content marketing. With a little help from our friends and presenters from this year’s event, here are a few quick tips that can help.
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