Deborah Hanamura

Musings on Marketing

3 rules

The content marketing shift: Three new rules

Deborah Hanamura  |  25 Sep 2014, 07:16 PM
Brands that wish to succeed in content marketing will dramatically increase their investment in the content they produce in the socialized marketplace. The good news is that the costs to promote content are down, so this shift has a bigger impact on process and content philosophy than it does on budgets. There are three new marketing rules to live by in the 60/40 world.
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Use marketing tools to get a job

Leverage your marketing prowess to land your next job

Deborah Hanamura  |  25 Sep 2014, 06:30 PM
The techniques used for marketing a brand are just as effective for marketing a job seeker. While we never like to hear about companies like Microsoft announcing layoffs, the good news is that a large number of highly talented professionals are coming into the market as opportunities in the creative field are growing. When seeking a new position, candidates are essentially promoting themselves -- their own personal brand.
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CityNext Homepage thumbnail

SXSW PanelPicker Now Open – Vote for Metia!

Deborah Hanamura  |  21 Aug 2014, 05:18 PM
In this panel, Director of CityNext Makreting, Claudia Toth, and Metia CityNext project lead, John Emrick will lead a panel that talks about the role of technology in future cities and its impact on key issues including healthcare, transportation, and security around the world. Results of the panel picker makes up 30% of the total score for each panel. Show your support for Metia and this important topic by voting!
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