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Deborah Hanamura

Musings on Marketing

Metia Marketing Insights Report

Death of digital? Metia Insights 2014 is live

Deborah Hanamura  |  4 Mar 2014, 06:51 PM
Each year, Metia’s team collects data and insights from our work, our customers, and the industry into one document that sets the tone for marketing activities and trends. The report covers key subjects, including social media, content strategy, customer advocacy, big data, emerging markets, and technology trends in NUI and HTML5.
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SXSWinteractive

Gearing up for SXSW

Deborah Hanamura  |  26 Feb 2014, 11:34 PM
It’s time to prepare for my trek to the digital mecca that is SXSW Interactive. This is the 21st annual Interactive SXSW festival, and it’s getting bigger each year. There’s a lot of romanticizing about SX’s ability to launch tech companies – particularly in social media – but it’s become a lot more complex than that. There are hundreds of sessions on everything from online pornography to corporate philanthropy. Speakers and topics are heavily vetted, and each time I go to Austin for this conference, my Fear of Missing Out (FOMO) is in full effect.
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Influential CMOs on Twitter

The most influential CMOs on Twitter

Deborah Hanamura  |  10 Oct 2013, 05:56 PM
Appinions and Forbes recently presented their second annual CMO Influence Study. The study focuses on the top 500 companies on the Forbes Global 2000 Biggest Companies list, and seeks to identify CMOs who are highly influential. What does it mean to be influential, according to Appinions?
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Facebook Video Ads

A word from our sponsors - The future of Facebook advertising

Deborah Hanamura  |  10 Oct 2013, 12:23 AM
Instagram’s announcement that it was allowing its users to create 15-second videos through the app sparked speculation that the same format would find its way into Facebook’s advertising engine. This was further bolstered by several reports on AdAge that auto-playing Facebook ads were coming sometime in July
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Animated Gif

How to make an animated GIF

Deborah Hanamura  |  8 Oct 2013, 10:25 PM
Whether you pronounce it with a hard G (my preference – sorry, Steve) or a soft G (like Jiff), these teeny animations are an increasingly popular mechanism to capture attention, and have some fun with your marketing.
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