Deborah Hanamura

Musings on Marketing

Keeping it weird: marketing to developers

Deborah Hanamura  |  25 Jul 2014, 05:07 PM
Developers bring technology to life. They are a fickle and independent audience, and getting their buy in to your API or SDK requires a marketing approach that is counter-intuitive to most consumer brands. We run some of the best developer marketing programs in the world at Metia, and we’ve learned a few things along the way
Comments: 0
Material Design Principle

Google makes its move with Material Design

Deborah Hanamura  |  30 Jun 2014, 05:25 PM
Google’s newly released design style, known as Material, has undeniable similarities to the visual brand identity rolled out by Microsoft (formerly known as Metro). It’s flat, tiled, bright, and heavily features on icons and stylized animations.
Comments: 0
wolf in sheeps clothing

Five things every brand can learn from WSECU’s social media incident

Deborah Hanamura  |  20 May 2014, 11:16 PM
Just a few weeks ago, WSECU was alerted that criminal identity thieves were claiming to be with Washington State Employees Credit Union in order to gain access to victims’ financial information. Conversations on Twitter provided an early warning system for the WSECU social media team. They were then able to use social media to alert the public and protect members and non-members alike.
Comments: 2
location-based marketing

Five tips to get started with location-based marketing

Deborah Hanamura  |  20 May 2014, 07:36 PM
Customers today expect interactions with brands to be as personalized as possible. With more consumers relying on smartphones, mobile search, and apps to guide purchases, location-based marketing delivers a new layer of context to the marketing efforts, equipping marketers with the ability to offer customers what they want, exactly when they want it, and where they can use it. With geomarketing on the rise and predicted to hit nearly $15 Billion by 2018, here are our top 5 tips for brick and motor businesses looking to incorporate location into the marketing mix:
Comments: 0