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Deborah Hanamura

Musings on Marketing

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Is our outsider your insider?

Deborah Hanamura  |  12 Feb 2015, 05:34 PM
Michelle is not a marketing expert, but she is exactly the kind of expert that marketing departments and agencies need on their side. Your marketing team might need a snow boarder, a police officer, or a kindergarten teacher. No matter what their role, marketers increasingly need a marketing outsider to act as a community insider.
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classy email

eMail Marketing: 4 Tips to keep it classy and compliant

Deborah Hanamura  |  16 Dec 2014, 06:55 PM
Regardless of how you go about email marketing within your organization, executing a legal and privacy-compliant campaign is just as important as the emails being successfully delivered to the intended recipients. It never hurts to over communicate and ask multiple questions of your privacy or legal contact on this topic before you kick-off a deployment.
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Twitter IBM Partnership

Are developers the key to Twitter's future?

Deborah Hanamura  |  10 Nov 2014, 08:18 PM
So it’s no surprise that at the same time that Twitter is building an alliance with IBM, the company is also trying to build a stronger alliance with developers. The anticipated big data revolution will come from the most innovative R&D team in the industry – independent and entrepreneurial developers.
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