Testing...Testing... Amber Whiteman | 16 May 2012, 01:01 AM Testing of every kind is important to email. A/B testing compares two versions of an element (A and B) against a metric that defines success. To... Comments: 0
AT&T Developer Program: 60% increase in Facebook Fans Amber Whiteman | 10 Apr 2012, 04:43 PM AT&T’s Challenge The AT&T Developer Program needed to enhance its existing social media presence in order to increase engagement with the... Comments: 0
It's Not Goodbye...It's See You Later Amber Whiteman | 4 Apr 2012, 09:25 PM Goodbye Message When you say goodbye: Newsletters end all of the time, but senders rarely send a goodbye message. Users may miss that newsletter... Comments: 0
This Post Brought to you by the Letter E Amber Whiteman | 4 Apr 2012, 09:08 PM Email Service Provider (ESP) ESPs provide email servers to send, receive, and store email. ESPs may provide the service to the general publish (e.g.... Comments: 0
The A-Z of Digital Communications Amber Whiteman | 4 Apr 2012, 08:35 PM We've created "Digital Communications, A-Z", which is a must-read primer for anyone who wants to connect with their customers via email. I'll treat... Comments: 0