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Metia resource center

Where you'll find our latest in-depth thinking on new marketing practices and trends.

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Building Customized Social Networks for Business.

Learn how Microsoft® Office SharePoint® Server 2007 can serve your organization as a platform for Enterprise Social Networking.

Leading insurer streamlines marketing operations with ID manager

The software gives marketers greater visibility of planning, better tuning of their marketing resources and a streamlined campaign production process. Now an increased capacity to run more targeted campaigns helps drive their marketing performance.

One brand and one voice for an international HR organisation delivered by ID manager.

Randstad applied consistent branding, and messaging to all its businesses around the world with one system. This has produced streamlined processes, while generating more empowered marketers who share best practice and innovate.

Renault dealers plan and execute their own local marketing campaigns with ID manager.

How local dealers plan, budget and execute local campaigns using a central system. Results; high adoption, speed, less wastage and less administration.

Technology has helped an international Bank produce multiple local versions of their communications.

Rabobank staff use ID manager software and communication templates to build local, on brand consistent communications quickly and easily. This enables a marketer to manage all their tasks in ONE system, including advertisement template generation, media planning and brand guidelines

Learn how an international Brand like Grolsch provides effective global brand management.

Using ID manager software, all of Grolsch marketers share one place to view brand guidelines, assets, material and share best practice. All of Grolsch’s local country market programs may be viewed centrally.

Global Marketing and Customer Advocacy: Seven Keys to Success

This whitepaper provides insights into the intercultural differences that can derail efforts to take domestic customer reference programs global. It includes seven keys to success which will help you to sidestep common pitfalls.

Driving Marketing’s Circle of Growth

Generate buzz. Attract customers. Create loyalty. Repeat. A whitepaper written by Metia CEO, Steve Ellis, exploring the power of word-of-mouth in B2B environments.