SEAT was looking to support the launch of Exeo - its first foray
into the sub-premium sector. The brief was a sophisticated
advertising strategy to match the car itself.
Metia created an eZine to support the company's 'Make Every
Drive Sensational' campaign, which was built using PageLife
technology and based on Microsoft's Silverlight plug-in. The SEAT
Exeo eZine not only received a WebAward but also delivered
successfully on the two key metrics - test drive and brochure
requests.