Microsoft needed to promote cloud computing to its partners to increase adoption and innovation in the emerging technology. Metia helped Microsoft deliver a virtual event so that online visitors could explore different cloud solutions and discover the right scenario for their business.
The dynamic virtual experience provided access to senior executives, reaching more employees and reducing costs in the process. The event included rich media, social network integration, and live and on-demand information. A highlight of the event was Steve Ballmer's keynote speech on Microsoft's plans for cloud computing.