Building upon partner and developer communities is core to any technology brand’s marketing efforts. Microsoft needed to provide training resources for solution partners including ISV, web developers and hosting providers. Metia created msdev.com, a training program that offers training videos, webinars and live events - all based on the latest Microsoft technology.
By building a stronger developer community and driving participation, msdev.com collected valuable feedback via the website, leading social media networks, and third party venues.