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iSOFT Ideaworks: A healthcare launch with heart

iSOFT, a leading software provider to hospitals and care organisations, was looking for a new communications platform.  The aim was to engage with health professionals about the impact of technology on healthcare provision.

Metia created and launched a community building program called Ideaworks - specifically designed to ignite interaction and drive conversations. With both online and offline channels, the launch supported both global events and a website which hosted discussion groups, blogs, videos, social media, news and much more.