Dell wanted to take its inaugural sponsorship of BeachBreak Live and bring it to life online. Metia used the existing festival site map and made it interactive with Photosynth hotspots and linked Spotify playlists for each stage.
The site engaged visitors by creating 360 degree photographs of the festival - many of which were uploaded live as the event took place. Significantly, Dell's sponsorship was extended with many users returning to the website to find their images in the uploaded photos.