Dell wanted to take its inaugural sponsorship of BeachBreak Live
and bring it to life online. Metia used the existing festival site
map and made it interactive with Photosynth hotspots and linked
Spotify playlists for each stage.
By creating 360 degree photographs of the festival - many of
which were being uploaded live as the event took place - the site
was able to really engage visitors. Significantly, Dell's
sponsorship was extended with many users going back to check if
they could see themselves in the uploaded photos.