Metia Group and LinkedIn to present at the Summit on Customer Engagement
SEATTLE – Metia Group, a global B2B marketing agency, announced that Misia Tramp, VP of CX Strategy & Insights, will speak at the Summit on Customer Engagement, March 6-8, 2017 in Redwood Shores, CA.
The Summit on Customer Engagement (SOCE) is the longest running and most respected educational conference in the world on customer advocacy and engagement programs. As a leader in the evolving world of engagement, loyalty and advocacy, 2017 marks the eleventh year of sponsorship by Metia Group.
The event is attended by customer advocacy and engagement professionals from the top firms in the world, including Microsoft, Dell, Oracle, IBM, Amazon Web Services, Tableau, and SAP.
Misia will be co-presenting with Metia client, Erin Stites, Consumer Market Research Manager at LinkedIn. As the leading online social network for real-world professional relationships, LinkedIn understands the importance of creating compelling experiences that create a fair exchange of value between the audience and the business.
Together they will co-present a session titled ‘The difference data can make: How to personalize content experiences to drive engagement’. Attendees will get an inside look at innovative ways to design compelling content experiences with customer relevance in mind. “These approaches not only help to drive ROI, but are transforming customers into advocates that actively consume and share content regularly.” comments Misia Tramp.
Additional featured SOCE speakers include:
- Martin Haering, Chief Marketing Officer, Misys,
- Nick Mehta, Chief Executive Officer, Gainsight
- Tony Banham, VP Marketing, Oracle
- Lisa Hanna, Group Manager, Customer Programs, Adobe
- Rhett Livengood, Director, Digital Business Enablement, Intel
Further information on the Summit is available here.