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Metia Group recruits industry expert to lead developer marketing services for tech and digital businesses

LONDON – Metia Group, a global B2B marketing agency, has appointed Keith Varty as Director of Developer Marketing and Partner Ecosystems.

The new role will focus Metia’s service offerings which support the needs of technology firms and digital businesses needing to create, build and evolve communities of developers and partners.

Prior to joining Metia, Keith held a variety of senior roles responsible for product, app and developer marketing at Microsoft, Vodafone and Nokia.

Keith will be responsible for consulting, designing and delivering programmes to grow, activate and evolve communities of developers and partners for both global technology firms and digital businesses, building on the agency’s longstanding expertise in this area.

Steve Ellis, Chief Executive Officer, Metia Group, said: “We have proven expertise in helping tech businesses engage developer communities and grow partner ecosystems. As businesses in all sectors embark on their own digital transformation strategies, opening up APIs and collaborating to drive innovation, they too are beginning to understand the strategic importance of more effectively engaging and activating developer and partner audiences.”

Keith Varty, Director, Developer Marketing and Partner Ecosystems, said: “As all types of businesses transition to succeed in a cloud and service-based economy, running their own innovation programmes and partnering with startups, they increasingly need the specialist expertise to target and build relationships with developers and technology partners. Metia’s extensive experience of offering audience specific B2B marketing programmes, with a strong bias toward technology, made it a natural destination and I’m delighted to be here."