Vertical industry practices

Why Industry Practice Groups?

Metia customers invariably focus upon different segments and individual industry sectors. Consequently we have organized Practice Groups within our own business so that we can support these specialist markets and audiences.

Maintaining Practice Groups enables Metia to:

• Recruit industry expertise and focus our own knowledge building and training activities
• Step outside of our individual marketing disciplines and become part of the industries in which our clients operate
• Build relationships with influential press and analysts
• Build networks among other specialist participants, trade organizations or influential third parties

Our customers include:

• Vertical industry specialists - ISVs or solution providers - dedicated to that industry segment
• Large, generic technology vendors which go to market through their own dedicated vertical industry marketing groups and therefore require specialist PR or marketing support

Metia's current practice groups vary from small, 2 and 3 person teams, to those in excess of 25 people, operating across different locations, time zones and geographies.