Customer Advocacy

Metia is able to amplify the word of mouth achieved by your most satisfied customers, maximizing their value to your business. In B2B markets this means running programs to leverage the potential value of those advocates, and incorporating them into your different marketing and, most importantly, sales activities.

Metia provides Customer Advocacy programs (or Customer Reference programs) to some of the world's leading technology vendors on a global basis. We do this for many large, matrix style organizations solving complex questions of alignment of resources to satisfy all participants and stakeholders, regardless of location in the org chart.

Our substantial experience, the breadth of our capabilities and the scale of our operation give us a unique strength in this arena.

Our programs consist of:

• Design and development of the program - defining roles, the establishment of core tools and essential deliverables
• Program management - running the program day-to-day, engaging with your customers and sales teams, driving delivery and reporting on status, building community among core customers and managing their use in sales opportunities
• Content and editorial services - our Global Writer Network is able to consistently generate massive volumes of content in multiple languages, while meeting each client's messaging policies and standards
• Development of software applications to optimize the marketing and sales processes that support reference programs, better manage programs, track effective usage and report key metrics