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Sally Yates

Sally Yates

Poacher-turned-gamekeeper from journo to PR and now Head of Influence for London and New York running the public and analyst relations teams

B2B chatter: Noise vs. Influence

Sally Yates  |  5 Jun 2013, 02:36 PM
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The days of pure broadcast PR are gone. Today’s PR is all about two-way conversations, listening as well as telling, being reactive and being...
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So what's PR thinking all about?

Sally Yates  |  22 May 2013, 06:27 AM
An interesting pan-European survey of 2000 marketing students tells us that they (81%) consider great content marketing to be the future of the...
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