Why sales needs to gen up on analyst relations Sally Yates | 19 Jun 2013, 01:20 PM Levels of understanding around what industry analysts do vary massively. One key audience that should probably take more notice is sales. The... Comments: 0
Influencer viewpoint: weekly news from industry experts Sally Yates | 7 Jun 2013, 10:25 AM A round up of some of the latest reports from industry experts in financial services. Gartner: ATM heist points to fundamental business and... Comments: 0
B2B chatter: Noise vs. Influence Sally Yates | 5 Jun 2013, 02:36 PM Tags: PR The days of pure broadcast PR are gone. Today’s PR is all about two-way conversations, listening as well as telling, being reactive and being... Comments: 0
Influencer viewpoint: weekly news from industry experts Sally Yates | 24 May 2013, 03:05 PM Tags: Analyst relations, banking, Financial Services A round up of some of the latest reports from industry experts in financial services. Comments: 0
So what's PR thinking all about? Sally Yates | 22 May 2013, 06:27 AM An interesting pan-European survey of 2000 marketing students tells us that they (81%) consider great content marketing to be the future of the... Comments: 0