Peter Springett |
16 Jan 2012, 06:31 PM
2012 will see content strategists stretched in more directions than ever. If that sounds daunting, think again. There will be more opportunities to move centre stage, better resources to help you collaborate in multi-disciplinary teams, and smarter, slicker channels that will help your company's content to shine.
Peter Springett |
21 Jul 2011, 05:43 PM
When it comes to copywriting it hasn't been a good year or so for the human race. Last year sports journalists trembled at the rise of the...
Peter Springett |
22 Jun 2011, 03:18 PM
Overheard: “You’re not a photographer, you’re a writer with a smartphone and Instagram.” I think that’s probably...
Peter Springett |
4 May 2011, 09:22 AM
What does digital photography teach us about content strategy for business? Given all the fuss about content strategy, you'd have thought...
Peter Springett |
24 Jan 2011, 03:08 PM
I've just been trying out Cadmus for a few of the Twitter aliases that I manage. Yes, it's another tool for filtering Twitter content, but like...