Peter Springett |
16 Jan 2012, 06:31 PM
2012 will see content strategists stretched in more directions than ever. If that sounds daunting, think again. There will be more opportunities to move centre stage, better resources to help you collaborate in multi-disciplinary teams, and smarter, slicker channels that will help your company's content to shine.
Peter Springett |
1 Aug 2011, 09:02 AM
Can the book survive? As Borders goes into liquidation, and Amazon announces that Kindle sales outperform print while planning the launch of its...
Peter Springett |
21 Jul 2011, 05:43 PM
When it comes to copywriting it hasn't been a good year or so for the human race. Last year sports journalists trembled at the rise of the...
Peter Springett |
11 Jul 2011, 05:59 PM
A lot of us have already replaced our newspaper with a smartphone or tablet version. But what would you do if your newspaper offered you a mobile...
Peter Springett |
22 Jun 2011, 03:18 PM
Overheard: “You’re not a photographer, you’re a writer with a smartphone and Instagram.” I think that’s probably...