Cute? Yes. Relevant? That's another question.

I've just been speaking to Chris Belmore, one of my user experience colleagues at Metia, about this video that's been racking up a lot of hits in the past 24 hours. It's cute and I can see why people are getting worked up about the death of print (again). But as Chris rightly explains, this misses the point entirely. The brain is at its most plastic in the first three years of life. And while we are born with a sense of touch, language and writing come much later. No surprise then that a one-year-old takes to pinch and zoom more easily than the index, headline, article hierarchy of a print magazine. More to the point, one year olds aren't the target audience of Marie Claire magazine - not yet anyway.

Most parents know this already. That's why the most popular 'interactive devices' for babies remain touch and feel books. And while tablet apps are great for learning to read and write in later years, I'd hazard a guess that they complement, rather than replace existing learning methods.

Final point here. At Metia we love the way that new user experiences are transforming business, learning and the arts. We build tablet-touch solutions for our clients. And our developers are already under the hood of Microsoft Windows 8, exploring the potential for our clients and creating proof of concepts. But we understand that as new mediums arrive, others evolve to remain relevant and useful.  And then it's all about finding the right mix for you, your business (or your family). Don't get me wrong, I think this is a spell-binding video. But understanding what it really means for the future of user experiences- that's the real magic.