Lizzie Donnachie |
29 Aug 2012, 03:35 PM
I recently read an article about the return of company mascots. You know: the likes of Wenlock and Manderville for the London 2012 olympics, but for companies rather than events. Well they are coming back, and it makes a lot of sense.
Lizzie Donnachie |
25 Jan 2012, 03:45 PM
A year after announcing a three year marketing focus on the fashion & beauty industry we take a look at how Diet Coke's partnerships are working.