By Matthew Pritchard @MattLPritch

Apart from promising to be less grumpy etc., the start of the New Year is time to reflect, I’ve been working with the Microsoft and Novell Interoperability Alliance for 3 years now.  Having been their go-to global vendor for 3 years managing numerous projects including over 75 events in 16 countries and counting, these events have allowed the Microsoft and Novell sales teams to build awareness and sell its numerous offerings to thousands of people.

Working across EMEA has had its challenges which we have worked to but at the same time it has allowed me to tick off numerous countries from the list to visit so it is difficult to complain.  The alliance has grown over the past 3 years and we have continued to grow alongside it, from producing standalone events in “glamorous” hotel meeting rooms around Europe to now being major sponsors at EMEA wide events speaking to 100s of interested delegates.

Along the way we ventured into other realms of the marketing world over the course of the 3 years, during this time we have created some really interesting demand generation campaigns representing the alliance’s key offerings and have shown some great results. 

All in all the alliance has continued to grow worldwide and continues to do so focusing on offering support for cross-platform virtualization within heterogeneous server environments.

We can’t wait to continue our budding relationship with the Microsoft and Novell Alliance for years to come as they continue to thrive @ www.moreinterop.com with the planning process still on-going we look forward to what 2011 will bring.